Monday, April 15, 2013

Dove's message about beauty

I have mixed feelings towards this advertising video. Yes - an advertising video. It couldn't be a commercial; it is way too long to be aired on TV or in the radio (of course it could work if it is shorten). The point, however, of these mix feelings towards this video is that I am having a very hard time believing in it.I know what the message that Dove wants to push through. In fact I agree with it: "Your are more beautiful than you think you are." I love that message, yet I'm skeptical of the idea of portraying the truth of the message through a sketch artist. I'm not an artist. I don't draw, and if I do, it would be a stick figure that I would draw. But I know marketing and speak advertising language, hence my skepticism.

I do appreciate and admire what Dove is trying to do here, though. Whether is true or not, about the sketch artist, I do believe and agree 100% that "you are more beautiful than what you think you are." I believe that we tend to undermine our beauty and that we disregard how, not what, people think of us. See the difference? Is not what people think of you, is how they think of you and how they would describe you, physically and non-physically. 

Dove made a really good job creating this video as a part of their new advertising campaign. It is really compelling and appealing, especially to women. 



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