Volkswagen masks

VW always impresses me with its commercials. The "Get Happy" commercial VW aired on the Super Bowl was the exception, though. In fact, I think this New Volkswagen Beetle Convertible "Mask' commercial would have been more suitable for the Super Bowl. Ok - that's over now and I shouldn't rant about it anymore. Still, though, this commercial deserves a thumbs up! It's funny and nowadays funny sells - or at least it seems like it. Check it out and have a good laugh. And if you are a skier or a ski enthusiast  you'll find it even funnier.

Inception of ads

For the first few seconds I was surprised and confused. Surprised because there was a robot dog in the commercial. Confused because, well...what is a robot dog doing in a car commercial? Then, I forgot about the dog and found the commercial quite interesting. The next few seconds of this commercial well intriguing. As you follow the story it looks familiar... in a way.

It's Inception! That's why it looked familiar! It's ad in an ad! Actually, it's a series of ads in an ad! 

I won't deny it's clever, because it shows, through an inception of ads, the "different lines of [Chevy] vehicles." But I don't see the connection between that and the "find new roads" theme or slogan. 

Oreo: Seizing an opportunity...even in the dark

The stadium was almost entirely dark; confusion stroked. Yes, I bet you know what I'm talking about. During the Super Bowl  47 the power went out. The game was forced to stop at 13 min down the 3rd quarter due to a blackout. Instead of wondering what was happening, ingenious ad agency 360i and Oreo seized the opportunity in the dark and published their "dunk in the dark" ad. In the next few minutes, Oreo was the king of social media during the Super Bowl blackout.

You gotta admit - it was pretty darn smart.