The comeback

After a little over a year since my last post, I've decided to make a comeback. Marketing and advertising wasn't always my area of interest and my passion. When I first started this blog I loved to identify key characteristics that make an ad, print or TV, a great ad. But, this past year my focus shifted towards my career, hence the one-year gap between my last post and this one.

Anyhow, now my newly defined passion involves a more in-depth sense and understanding of marketing and what it does to consumers. Nowadays, companies are trying many different ways to engage their consumers into not only buying their product, but into being part of their culture, their brand, their whole being, because at the end, companies exist because of consumers. Of course, social media plays a huge role in this. However, what truly enhances the interaction, connection and engagement between company and consumer is when the company lets the consumer be part of creating the value offered by the company. A great example is Frito-Lay's Dorito's fan-made Super-Bowl commercial competition. Frito-Lay lets the people be part of Dorito's brand. People become the means through which the company reaches to and connects with the people it serves, its consumers. When a company includes its consumers in their business model, they become key partners. Consumers are not seen or perceived as the reason or source of revenue anymore for the company, but as the link between the company and the value of its product.

Here's one of the finalists of the fan-made Superbowl commercial competition by Frito Lay's Doritos: