Oreo: Seizing an opportunity...even in the dark

The stadium was almost entirely dark; confusion stroked. Yes, I bet you know what I'm talking about. During the Super Bowl  47 the power went out. The game was forced to stop at 13 min down the 3rd quarter due to a blackout. Instead of wondering what was happening, ingenious ad agency 360i and Oreo seized the opportunity in the dark and published their "dunk in the dark" ad. In the next few minutes, Oreo was the king of social media during the Super Bowl blackout.

You gotta admit - it was pretty darn smart.