Inception of ads

For the first few seconds I was surprised and confused. Surprised because there was a robot dog in the commercial. Confused because, well...what is a robot dog doing in a car commercial? Then, I forgot about the dog and found the commercial quite interesting. The next few seconds of this commercial well intriguing. As you follow the story it looks familiar... in a way.

It's Inception! That's why it looked familiar! It's ad in an ad! Actually, it's a series of ads in an ad! 

I won't deny it's clever, because it shows, through an inception of ads, the "different lines of [Chevy] vehicles." But I don't see the connection between that and the "find new roads" theme or slogan.